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Research papers

Forecasting procedures

The door to forecasting opens more easily for the layman if he studies the foundations on which the question of forecasting is based. It means looking in to the future. The various methods of forecasting differ basically only in the way this search...

Catalogue: The European Marketing Research Review 1966
Author: Friedrich Wendt
August 1, 1966
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Citation

Wendt, F. (1966a, August 01). Forecasting procedures. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/forecasting-procedures


Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966
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Citation

Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psychological-research-on-the-consumer


Research papers

The pricing of new products

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Catalogue: The European Marketing Research Review 1966
Authors: Andre Gabor, Clive Granger
August 1, 1966
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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-pricing-of-new-products